Color Accessibility

Note: This page contains references to some links that are only accessible by HHS staff. For more information, email the HHSC Office of Communications.

Accessibility plays a vital role when choosing colors. All possible color combinations within the color palette have been tested for accessibility. The color combinations indicated here should be accessible on most computers and printed materials. However, color contrast will vary depending on the printer and color profiles. Below are guidelines for the use of text on colors from the palette to ensure that they are easy to read.* Although these combinations are accessible, not all are suitable for the HHS brand.

* Indicates a color combination that is considered accessible only with large text (minimum 14 pt. bold or 18 pt. regular). Normal text is not accessible.

Refer to the colors in the brand palette on the Color page.

Do not attempt to recreate the color palette in Microsoft Office. HHS Accessibility and HHSC Office of Communications have chosen colors for Microsoft Office to approximate the brand colors. To ensure appropriate application of the colors, only use the color palette provided in HHS templates. HHS staff can access templates on the HHS Connection.

Approved Text Colors for a White Background

Background Color Background Hex Text Color Text Hex
White ffffff Black 000000
White ffffff Logo Blue 003087
White ffffff Primary Blue 005cb9
White ffffff Logo Red ab2328
White ffffff Tertiary Red d22730*
White ffffff Tertiary Maroon 651c32
White ffffff Tertiary Teal 00a499*
White ffffff Logo Gold b47e00*
White ffffff Tertiary Gray 425563

Approved Text Colors for Blue Backgrounds

Background Color Background Hex Text Color Text Hex
Logo Blue 003087 White ffffff
Logo Blue 003087 Secondary Yellow ffc800
Primary Blue 005cb9 White ffffff
Primary Blue 005cb9 Secondary Yellow ffc800*
Secondary Blue 1 6dabe4 Black 000000
Secondary Blue 2 00b3e3 Black 000000

Approved Text Colors for Red Backgrounds

Background Color Background Hex Text Color Text Hex
Tertiary Maroon 651c32 White ffffff
Tertiary Maroon 651c32 Secondary Yellow ffc800
Logo Red ab2328 White ffffff
Logo Red ab2328 Secondary Yellow ffc800*
Tertiary Red d22730 White ffffff*

Approved Text Colors for Yellow or Gold Backgrounds

Background Color Background Hex Text Color Text Hex
Secondary Yellow ffc800 Black 000000
Secondary Yellow ffc800 Logo Blue 003087
Secondary Yellow ffc800 Tertiary Gray 425563
Secondary Yellow ffc800 Tertiary Maroon 651c32
Secondary Yellow ffc800 Logo Red ab2328*
Logo Gold b47e00 White ffffff*
Logo Gold b47e00 Black 000000

Approved Text Colors for Green or Gray Backgrounds

Background Color Background Hex Text Color Text Hex
Tertiary Green 6cc24a Black 000000
Tertiary Teal 00a499 White ffffff*
Tertiary Teal 00a499 Black 000000
Tertiary Gray 425563 White ffffff
Tertiary Gray 425563 Secondary Yellow ffc800
Tertiary Gray 425563 Tertiary Green 6cc24a*