WIC Submit a new Universal Product Code (UPC)

To verify if a UPC is already authorized by the Texas WIC Program, view the WIC Foods Authorized section above.

The Texas WIC Program offers vendors the opportunity to add products to the Authorized Product List (APL) year round, with the exception of Cereal, Canned Beans, Oatmeal, Tofu, and Soy Milk, which may only be submitted for consideration during the Open Enrollment period in April.

Submit UPC via email


If requesting by email, on the subject line, please enter "Request to add UPC, brand name (if available) and food item (e.g. strawberries)." A picture of the actual label needs to be attached or embedded in the email. The picture must be clear, needs to show the UPC bar code, nutrition facts, and ingredients. Include the unit price for the item in the body of the email.

Mail or Fax

If faxing or mailing the request, you must download, print, and complete the Request to add UPC form (PDF), then fax or mail the completed form to:

Fax Number 

Mailing Address
Texas Department of State Health Services
Attn: COG
WIC Program MC 4554
PO Box 149347
Austin, TX 78714-9347

  • When faxing the request, the picture of the actual product label needs to be attached and submitted with the completed Request to add UPC form (PDF). The picture of the label must be clear; it must show the manufacturer and product name, package size, the UPC bar code, the ingredients, and the nutrition facts.
  • If the request is mailed, the same requirements as faxing apply; however, the actual product label must be included — no pictures.

If you have any questions, call the UPC Specialist at 800-252-9629 or 512-341-4400. When asked if you know your party’s extension, press 1 then 2509. Or by email: wicupc@dshs.state.tx.us.

Standard Operating Procedures (SOP) for Adding/Terminating Universal Product Codes (UPC) to the Texas UPC Database (PDF)